The Story of The Secret Stash Sisters
Once upon a time there were two little girls who grew up in Monrovia, California. They were sisters…April and Gail.
April was a handful. Always trying something new…never satisfied. She was always looking for the next best thing. And she had a bit of a stashing problem as well. April began stashing things at a very young age…candy, cake and other goodies. You name it…she stashed it. After all, she had a little sister! You gotta keep those little sisters outta your stuff.
You couldn’t hide anything from April either. A stasher always knows where to search. She would search out and find the gifts from Santa and sometimes even unwrap and rewrap them. One year she even tried on the jackets that Santa was bringing.
Gail on the other hand was always the good little girl. She listened to her mom and always told her mom what was going on…especially with April. Now, April thought that made Gail a little tattle tale, but Gail knew better. She was trying to keep the parental units informed…and thus, keeping April out of any “real” trouble. Little sisters are so misunderstood.
They didn’t get along much at all when they were younger. April cut the hair off Gail’s Barbie Styling Head. They fought over clothes. When she hit high school April was so “over” Gail that she slept on a pullout bed in their dad’s den instead of the room that she shared with Gail. Gail was okay with that because she got to have her own room.
April was shy for the first part of her childhood, but that wasn’t working for her, so in high school, she decided to go completely the other way and joined every club she could. She even became the president of the Keywanette Club. The lesson April learned was that if you want something to happen, you can’t sit around and wait for it…you’ve got to put yourself out there.
Their stepdad was old school and made them toe the line… There was no choice; you had to do it now! April grew resentful and did not like being told what to do. She vowed that when she got control of her own life, she would be the one telling other people what to do. And so…an entrepreneur was born.
Gail, on the other hand was always the creative one. When she was 6, she used to put a sign on her door that said, “Artist Studio”. She would spend hours in there drawing and creating her “works of art”.
All of that hard work paid off because at age 7, Gail entered a drawing into a kid’s drawing contest being held by The Star Newspaper and WON! Of course April never even knew about it.
At age 9, Gail was given a set of oil pastels. She found a picture of her mom and recreated it with her new oil pastels. It was quite good.
By the 5th grade, Gail had her own “tattoo parlor” at school. She had been given a set of colored ink pens and created several colorful designs on sheets of paper. The kids picked out their favorite drawing and paid Gail 5 cents each to “tattoo” it onto their skin. And so…an artist was created.
As they grew older, they grew closer, as sisters often do. They really didn’t have a lot in common, so they weren’t close until they had children. They learned that having a sister was a really great thing. It was all about laughing, shopping, drinking, family gatherings and most of all, sisterly trust. But still, they were so very different that they never imagined that they would ever go into business together.
Eventually, the sisters learned that they could pool their respective talents and become extremely successful. With April’s never-ending driving force and Gail’s brilliance in the field of design they realized that they had something really special.
How it All Began
Gail, Alan (Gail’s husband) and April were taking Gail’s daughter, Sydney, to her very first concert. They were going to see the band, Train. April searched online for ways to sneak alcohol into a concert. There were a few hidden flasks out there on the market, but not many. So April brought an insulated backpack with her and tried to sneak alcohol in a cracker box. Gail told her that she couldn’t bring it in because the site clearly said, NO BACKPACKS! April said, “Look! It’s my purse…I have my keys, wallet and other stuff inside.” Gail was doubtful and replied, “Well, I don’t think it’s going to work.”
April rarely backs down, so the backpack was coming. They got there early and parked near the exit, so they could leave quickly, and picnicked in the car. They put the cracker box in the backpack along with some water, fruit and dessert. They then hiked all the way to the entrance.
Sure enough, security told April she could not bring in the backpack. She argued her case vehemently. She even asked to speak with his manager. The manager was all of about 25 years old, but still held firm, and April knew that she was going to have to go back to the car.
They could hear the concert starting, so April finally gave in and agreed to take the backpack back to the car while Alan took Sydney into the concert. Gail didn’t want April to go back alone, so she accompanied April back to the car. On the way, April still would not give the backpack issue a rest (she is very tenacious) and began searching online for the definition of a backpack.
She and Gail missed the opening…all of Gavin Degraw! But, still April was having trouble enjoying the concert. Instead she began picking out all of the cute 20 somethings that were holding onto…you guessed it…their backpacks!
April thought there should be more hidden flasks on the market that would give people ways to sneak alcohol into events. Then people would have options and could no longer be held hostage by ridiculously high drink prices. After all, you pay high ticket prices to enjoy the event. Must you be robbed at the concession stand too?
As you can no doubt tell, April is the driving business force behind The Secret Stash Sisters. She has created 2 successful multi-million dollar businesses and we lovingly refer to her as a “certifiable serial entrepreneur”.
Gail is the amazing creative force behind The Secret Stash Sisters. Gail has created and successfully run 2 businesses. Her Graphic Design business has been thriving for over ten years and her newest venture is a company that puts children’s artwork on apparel, gifts and jewelry.
April is a driver, fast thinker and quick to act, where Gail is creative, deliberate and methodical, dotting every “i” and crossing every “t”. Together they complement one another and the business moves at just the right speed.
And although the sisters are quite different from each other, they are finding that they have a lot more in common than they thought. Quite often, while shopping separately, they’ll end up with the same items – like the same clothes, but in different colors, the same clock, etc. Once they each went to a big craft show in Los Angeles and bought pottery from the exact same artist, not knowing the other had also purchased from him.
So, you see, The Secret Stash Sisters have been preparing their entire lives for this amazing venture…they just didn’t realize it and had to get there the hard way.